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The tweet went massively viral, and I received over 622,000 likes and more than 25,000 retweets. I never expected to go viral, especially for something so deeply personal that I'd kept hidden for most of my life. The spotlight allowed me to connect with young trans people, nervous parents, and allies around the world. When the tweet goes viral, reaching hundreds of thousands of followers, retweets and likes, a brand might contact Forbes to do a promotion and pay him about $30. Forbes has done about seven. School’s out, people start going to the beach, everyone’s a sweaty mess, and Twitter is full of funny tweets—it’s great! We collected the best, most viral, and funniest tweets of June and you’re welcome for doing that. 1 day ago A Twitter thread this week from one user included an incredible story about Dan Ionescu, the father of former Oregon Ducks star and the 2020 No. 1 overall pick for the New York Liberty, Sabrina.
Twitter app seen displayed on a smartphone with the Twitter logo in the background Illustration by Thiago Prudêncio/SOPA Images/LightRocket via Getty Images
If you use Twitter, the chances are that you've thought a lot about crafting the perfect tweet that's bound to go viral. You know, that perfect combination of words — a dash of your personality, a spice of a catchy phrasing, all garnishing some substantive ideas. Yet far more often than not, your much-honed tweets don't catch on with a wider audience.
If you want to delve into the sociology of Twitter virality, a new study in the scholarly journal 'Royal Society Open Science' offers a little bit of insight into what can help you write a viral tweet. The authors analyzed tweets pertaining to the 2017 Catalan independence referendum in Spain. They discovered that tweets with negative sentiments were more likely to be retweeted.
Salud María Jiménez Zafra, a computer scientist at Jaén University who co-authored the paper, explained to Salon that they did not focus on the psychological reasons why this is the case; rather, they merely examined the question 'from a computational and statistical point of view.'
'The technical reasons are related to a regression model,' Zafra told Salon by email. 'A regression model allows us to determine which factors influence a given variable, in our case, the virality of a tweet.' Zafra said that the researchers used a novel regression model that had never been considered in previous studies.
Zafra even had advice for those who aspire to compose viral tweets: 'Use sentiment words, hashtags, urls, and mentions since they have significant positive effects on the average number of retweets.' (Their paper also included information about wording specific to Spanish-speakers.)
This is not the first paper to explore the perfect tweet formula. Researchers at Cornell University in 2014 explained in a paper that the ideal tweet can be created by 'adding more information, making one's language align with both community norms and with one's prior messages, and mimicking news headlines.' (Of course, in social media time, 2014 is a very, very long time ago indeed — and both the platform, and the algorithms that determine which tweets will be seen widely and which won't, has changed dramatically in seven years.)
Salon reached out to co-author Lillian Lee, a professor at Cornell who co-authored the 2014 paper on the effect of wording on tweet virality, and Lee's fellow co-author Chenhao Tan, a professor at University of Chicago who has also co-authored papers on whether negative information dissipates faster and the effect of wording on tweet virality. Lee and Tan also told Salon that they are unsure about why negative tweets tend to go viral more quickly, but pointed Salon in the direction of a paper called 'Does Bad News Go Away Faster?,' of which Tan was a co-author, which explored whether positive or negative content on Twitter is likely to persist long after it has been posted.
'We find that rapidly-fading information contains significantly more words related to negative emotion, actions, and more complicated cognitive processes, whereas the persistent information contains more words related to positive emotion, leisure, and lifestyle,' the authors explained. They also told Salon that, for people who want their tweets to go viral, their research indicates that 'tweets that are similar to general Twitter language and that reflect one's personal style are more likely to be shared.'
Another possible way to make your tweets go viral — one that could explain why negative tweets tend to be more popular — is that people may associate negativity with intelligence. This involves a concept known as hypercriticism, or the idea confirmed by researchers at Harvard University and Carnegie Mellon University that people instinctively believe negative statements are more intelligent than positive ones. This means that they are more likely to perceive negative commentary as intellectually superior and are prone to being negative themselves when trying to come across as smart.
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Ten years ago, a young entrepreneur named Jack Dorsey changed Internet history with five words: “just setting up my twttr.” It was the first of billions of tweets that have been posted on Twitter ranging from the mundane to the momentous.
Dorsey’s tweet has racked up an impressive 103,000 retweets since it was posted, but that figure pales in comparison to the most popular posts on the platform. Here we look back at the 10 most retweeted-tweets of all time, according to the retweet-tracking website Favstar. (Twitter declined to provide an official list.)
The list outlines the many ways Twitter is often used—as a place for political proclamations, celebrity musings and, of course, selfies.
10. Andrew Malcolm
A lot of tweets that go viral claim that amassing retweets will cause some actual good in the real world. So it was with this tweet, which said the dog food company Pedigree would provide a meal to a canine for each retweet.
Pedigree did indeed have a #tweetforbowls campaign last year, but the company said it reached its goal of donating 210,000 bowls to dogs in need three days before Andrew Malcolm’s tweet was actually sent. So it’s not clear these RTs actually accomplished anything. Pedigree didn’t respond to an email seeking clarification, but even today Twitter users regularly use this message and image to rack up RT’s.
What Is A Viral Tweet
9. Harry Styles
The One Direction member gave fans an uplifting message the day former member Zayn Malik announced he was leaving the group.
8. Adam Saleh
Popular YouTuber Adam Saleh made waves after posting this video claiming he was removed from a Delta flight after speaking Arabic on board. But it was later revealed that Saleh often makes prank videos and may have sparked the incident to get the footage.
7. Barack Obama
The departing President left office with a series of tweets thanking his supporters for their work over the last eight years, and encouraging them to stay active in the future.
6. Barack Obama (again)
There are a few famous people who use Twitter besides One Direction, including the President of the United States. On the night he was reelected in 2012, Barack Obama’s staff posted this image of the president embracing First Lady Michelle Obama. It became the most retweeted-tweet ever at the time.
5. Camila Cabello
Camila Cabello, a singer and then a part of girl group Fifth Harmony, originally racked up more than a million retweets with this simple message. However, Twitter’s now showing just 51,000 RTs on the tweet, though it’s unclear why.
4. Denny Januar Ali
A pair of tweets by Indonesian political analyst Denny Januar Ali have racked up a combined 2.5 million retweets. In one, he is backing Indonesian presidential candidate Joko “Jokowi” Widodo. In the other, he is calling for an end to discrimination and pictured with a group of adorable kids in the accompanying photo whose shirts spell out “love.”
The popularity of these tweets is a reminder of Twitter’s global reach. Eighty percent of social network’s users reside outside the United States.
3. Louis Tomlinson
One Direction member Louis Tomlinson embraced his bromance with fellow member Harry Styles in this 2011 tweet. As the band’s stature grew, the tweet kept being recirculated and has now racked up more than two million retweets.
2. Carter Wilkerson
Carter Wilkerson is a man on a mission: A mission for free chicken nuggets. Twitter, occasionally a wonderful place, is trying its best to help.
1. Ellen DeGeneres
It took half of Hollywood to topple One Direction on Twitter. This star-studded selfie from the 2014 Academy Awards includes Bradley Cooper, Lupita Nyong’o, Jennifer Lawrence, Brad Pitt, Kevin Spacey and literally half a dozen other extremely famous people.
Within hours it became the most-retweeted post in Twitter’s history and spawned a Simpsons parody. But the feeling of spontaneous exuberance at the heart of the image’s appeal was sullied when The Wall Street Journal reported the picture was in part product placement for Samsung’s Galaxy phone.
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